We produced the collaboration ‘Capsule Collection’ of the Dutch denim brand DENHAM, and GINZA editorial team. This is the first collaboration product for GINZA editorial team. In the development of the collection, the most important thing was “to make sure that working women in Tokyo would want to wear the clothes in real life, including the ideal design and price setting. The DENHAM + GINZA collaborative ‘Capsule Collection’ was released exclusively in the six newly opened GINZA stores in 2017. With this collection, we were able to expand our approach to women customers, which had been a challenge for the brand.