Quantitative survey of approximately 10,000 Consumer”FABCO（Futaba’s Assessment of Brands & Consumer)”.
In May 2023, all restrictions on behavior following the spread of Covid-19 were lifted.
Lifestyle behavior has generally returned to pre-Covid-19 disaster levels, and the excitement of “just before the end of the Covid-19” has subsided.
In addition, the yen’s depreciation, which has been continuing for more than a year, and rising living costs due to a rush of price increases seem to have affected consumer attitudes.
We have released a summary of the survey results, which we hope you will find useful.