WORKS

WORKS VICTORINOX SWISS FEST 2016

VICTORINOX SWISS FEST
VICTORINOX SWISS FEST

Media RelationsPR SupportCommunication Planning

Client:VICTORINOX

Swiss brand “Victorinox” produces and sells unique, high quality products such as cutlery, watches, travel gear, apparel and fragrances. During October 1st -10th 2016, the brand launched a promotion event at COMMUNE 246 in Minami-Aoyama, Tokyo under the concept “Modern Craft”. 10 creators participated in talk shows and other event features, sharing ideas related to the concept. At the venue, products were exhibited for visitors to try using them. Due to synergy with social network promotion, the event succeeded to communicate brand identity as total.

Talk show details Talk show details
Talk show details Talk show details
Talk show details Talk show details
DJ booth DJ booth